Total Branding, Outbound Marketing
A branding project for Tiger Corporation. We assisted their new challenge to expand their market to France and other areas in Europe. Tiger corporation is one of the famous companies known for high-quality thermos in Japan. However, we had a big wall to sell the new product in a new area, especially in Europe.
As a first solution for our branding project, we provided strong key visuals which expressed features of materials which can be cooked in Maho Nabé.
Each visual had a sense of color which is inspired by materials.
ALAIN PASSARD ET LE MAHO NABÉ
As a part of a promotion, we produced a short video and uploaded to YouTube.
Throughout the video, we gave the impression that MAHO NABÉ can bring out the full flavor of ingredients.
Maison & Objet 2018
Experience design for Maison & Objet 2018.
Alain Passard, who is a three-star chef, joined us for a demonstration of cooking.
A white colour scheme of a whole design expresses Maho Nabé is a sophisticated product visually and functionally.
Maison & Objet 2019
Another experience design was for Maison & Objet 2019.
Video for Maison & Objet 2019
As a part of experience design for Maison & Objet, we arranged this explainer video to show visitors how Maho Nabé works well when they cook.
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